Table of Contents
Vol 46, No 11 (2016)
Open Access
Subscription Access
Articles
| Marketing to Children : A Reflection of Institutional Psychopathy | ||
| T. Raja Reddy, E. Lokanadha Reddy, T. Narayana Reddy | ||
| DOI:10.17010/ijom/2016/v46/i11/104729 , Vol 46, No 11 (2016), Pagination: 7-20 | ||
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| An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry | ||
| V. Krishnamoorthy, P. Karthikeyan, N. Prakash | ||
| DOI:10.17010/ijom/2016/v46/i11/104732 , Vol 46, No 11 (2016), Pagination: 21-35 | ||
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| Shopping Experience of Hypermarket Shoppers on Weekends | ||
| Sunil Atulkar, Bikrant Kesari | ||
| DOI:10.17010/ijom/2016/v46/i11/104738 , Vol 46, No 11 (2016), Pagination: 36-49 | ||
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| Celebrity Endorsements in an Indian Perspective : A Review | ||
| Yogita Sharma | ||
| DOI:10.17010/ijom/2016/v46/i11/104741 , Vol 46, No 11 (2016), Pagination: 50-58 | ||
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Abstract Views: 220 | PDF Views: 0 | |