Table of Contents
Vol 46, No 12 (2016)
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Articles
Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study | ||
H. S. Prakash, Mustiary Begum | ||
DOI:10.17010/ijom/2016/v46/i12/106744 , Vol 46, No 12 (2016), Pagination: 11-27 | ||
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Abstract Views: 169 | PDF Views: 0 |
Loyalty Programs in Czechia, Slovakia, and Russia | ||
Radek Tahal, Tomas Formanek | ||
DOI:10.17010/ijom/2016/v46/i12/106745 , Vol 46, No 12 (2016), Pagination: 28-41 | ||
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Abstract Views: 178 | PDF Views: 0 |
Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations | ||
P. S. Raychaudhuri, Aman Garg | ||
DOI:10.17010/ijom/2016/v46/i12/106748 , Vol 46, No 12 (2016), Pagination: 42-52 | ||
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Abstract Views: 171 | PDF Views: 0 |
Choice Determination Under Various Price Offer Frames | ||
Rajesh Deshpande | ||
DOI:10.17010/ijom/2016/v46/i12/106749 , Vol 46, No 12 (2016), Pagination: 53-60 | ||
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Abstract Views: 208 | PDF Views: 0 |