Table of Contents
Vol 46, No 12 (2016)
Open Access
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Articles
| Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study | ||
| H. S. Prakash, Mustiary Begum | ||
| DOI:10.17010/ijom/2016/v46/i12/106744 , Vol 46, No 12 (2016), Pagination: 11-27 | ||
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| Loyalty Programs in Czechia, Slovakia, and Russia | ||
| Radek Tahal, Tomas Formanek | ||
| DOI:10.17010/ijom/2016/v46/i12/106745 , Vol 46, No 12 (2016), Pagination: 28-41 | ||
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| Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations | ||
| P. S. Raychaudhuri, Aman Garg | ||
| DOI:10.17010/ijom/2016/v46/i12/106748 , Vol 46, No 12 (2016), Pagination: 42-52 | ||
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| Choice Determination Under Various Price Offer Frames | ||
| Rajesh Deshpande | ||
| DOI:10.17010/ijom/2016/v46/i12/106749 , Vol 46, No 12 (2016), Pagination: 53-60 | ||
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Abstract Views: 263 | PDF Views: 0 | |