Table of Contents
Vol 47, No 1 (2017)
Open Access
Subscription Access
Articles
| The Effect of Spokes - Character Credibility on Consumers' Attitude and Buying Intention : A South African Focus | ||
| Vuyelwa Mashwama, Norman Chiliya, Christopher Tarisayi Chikandiwa | ||
| DOI:10.17010/ijom/2017/v47/i1/108806 , Vol 47, No 1 (2017), Pagination: 11-25 | ||
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| Organic Food Products : A Study on Perceptions of Indian Consumers | ||
| Vedha Balaji, Joseph I. Injodey | ||
| DOI:10.17010/ijom/2017/v47/i1/108808 , Vol 47, No 1 (2017), Pagination: 26-40 | ||
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| Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization | ||
| Priyanka Pareek, Manju Singh | ||
| DOI:10.17010/ijom/2017/v47/i1/108809 , Vol 47, No 1 (2017), Pagination: 41-53 | ||
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| Patanjali : Emergence of a New Star on the Indian FMCG Horizon | ||
| Deepa Kapoor, Mona Chaudhary | ||
| DOI:10.17010/ijom/2017/v47/i1/108810 , Vol 47, No 1 (2017), Pagination: 54-63 | ||
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Abstract Views: 147 | PDF Views: 0 | |