Vol 47, No 2 (2017)

Table of Contents

Vol 47, No 2 (2017)

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Articles

Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India
A. Veena, Daxon D'Souza
DOI:10.17010/ijom/2017/v47/i2/110024 ,  Vol 47, No 2 (2017), Pagination: 8-23
ABSTRACT |  PDF     Abstract Views: 170  |  PDF Views: 0
Decoding the Mantra of Succession Planning for the Unorganized Retail Stores in Central India
Shiladitya Verma, Ravi Chatterjee, Sujoy Sen
DOI:10.17010/ijom/2017/v47/i2/110025 ,  Vol 47, No 2 (2017), Pagination: 24-33
ABSTRACT |  PDF     Abstract Views: 181  |  PDF Views: 0
Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII)
Simi Simon, B. Murali Manohar
DOI:10.17010/ijom/2017/v47/i2/110026 ,  Vol 47, No 2 (2017), Pagination: 34-46
ABSTRACT |  PDF     Abstract Views: 186  |  PDF Views: 0
An Empirical Study on Consumer Trust in Online Shopping in Punjab
Anand Thakur, Shabnam, Rupinderdeep Kaur
DOI:10.17010/ijom/2017/v47/i2/110027 ,  Vol 47, No 2 (2017), Pagination: 47-59
ABSTRACT |  PDF     Abstract Views: 180  |  PDF Views: 0