Table of Contents
Vol 47, No 9 (2017)
Open Access
Subscription Access
Articles
| Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study | ||
| M. Rupesh Kumar, A. G. V. Narayanan | ||
| DOI:10.17010/ijom/2017/v47/i9/118090 , Vol 47, No 9 (2017), Pagination: 7-22 | ||
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| Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis | ||
| Rekha, Aparna Mishra | ||
| DOI:10.17010/ijom/2017/v47/i9/118091 , Vol 47, No 9 (2017), Pagination: 23-35 | ||
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| The Patanjali Marketing Sutra - An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space | ||
| R. Sreejith, Kalyani Suresh | ||
| DOI:10.17010/ijom/2017/v47/i9/118092 , Vol 47, No 9 (2017), Pagination: 36-48 | ||
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Abstract Views: 228 | PDF Views: 0 | |
| Comparing Perceptions of Different E - Advertising Formats | ||
| Seema Singh, Sarika Ahlluwalia | ||
| DOI:10.17010/ijom/2017/v47/i9/118093 , Vol 47, No 9 (2017), Pagination: 49-65 | ||
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Abstract Views: 238 | PDF Views: 0 | |