Table of Contents
Vol 47, No 11 (2017)
Open Access
Subscription Access
Articles
| Interaction Between Demographic Profile of Shoppers, Their Behaviour, and Mall Factors : Evidences from a Shopping Mall in South Africa | ||
| Ajay K. Garg, Yakeen M. Atwaru | ||
| DOI:10.17010/ijom/2017/v47/i11/119293 , Vol 47, No 11 (2017), Pagination: 7-23 | ||
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| Quantifying the Relative Importance of Key Drivers of Landing Page | ||
| P. K. Viswanathan, T. N. Swaminathan | ||
| DOI:10.17010/ijom/2017/v47/i11/119294 , Vol 47, No 11 (2017), Pagination: 24-35 | ||
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Abstract Views: 253 | PDF Views: 0 | |
| Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India | ||
| Jagandeep Singh | ||
| DOI:10.17010/ijom/2017/v47/i11/119295 , Vol 47, No 11 (2017), Pagination: 36-47 | ||
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Abstract Views: 267 | PDF Views: 0 | |
| Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study | ||
| Akshat Aditya Rao, Rajesh Kothari | ||
| DOI:10.17010/ijom/2017/v47/i11/119296 , Vol 47, No 11 (2017), Pagination: 48-60 | ||
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Abstract Views: 263 | PDF Views: 0 | |