Table of Contents
Vol 48, No 1 (2018)
Open Access
Subscription Access
Articles
| The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings | ||
| Anuradha Agarwal, Maithili R. P. Singh | ||
| DOI:10.17010/ijom/2018/v48/i1/120733 , Vol 48, No 1 (2018), Pagination: 9-27 | ||
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| Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products | ||
| Shrikant Krupasindhu Panigrahi, Noor Azlinna Azizan, Muhammad Waris Ali Khan | ||
| DOI:10.17010/ijom/2018/v48/i1/120734 , Vol 48, No 1 (2018), Pagination: 28-46 | ||
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| Role of Conviction in the Impact of Electronic Word of Mouth on Purchase Intention for Financial Products and Services | ||
| Shantanu Prasad, Subhasis Sen | ||
| DOI:10.17010/ijom/2018/v48/i1/120735 , Vol 48, No 1 (2018), Pagination: 47-60 | ||
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Abstract Views: 258 | PDF Views: 0 | |
| Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting | ||
| N. Joji Alex, Parvathy Menon | ||
| DOI:10.17010/ijom/2018/v48/i1/120736 , Vol 48, No 1 (2018), Pagination: 61-74 | ||
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Abstract Views: 224 | PDF Views: 0 | |