Table of Contents
Vol 48, No 2 (2018)
Open Access
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Articles
| A Conceptual Model of Helpfulness of Online Reviews in a Blink | ||
| Sanjay Bhāle, Ketan Tongare | ||
| DOI:10.17010/ijom/2018/v48/i2/121331 , Vol 48, No 2 (2018), Pagination: 7-22 | ||
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| Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities | ||
| Vivek Kumar Pathak, Ashim Kumar Das, Rajeev Kumar Panda | ||
| DOI:10.17010/ijom/2018/v48/i2/121332 , Vol 48, No 2 (2018), Pagination: 23-35 | ||
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| Brand Personality in Politics : Scale Development and Validation | ||
| Krishan Gopal, Rajesh Verma | ||
| DOI:10.17010/ijom/2018/v48/i2/121333 , Vol 48, No 2 (2018), Pagination: 36-51 | ||
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| Determinants of Preference of Milk and Milk Products : The Case of Rural and Urban Areas in Kanchipuram District of Tamil Nadu | ||
| S. Rameshkumar, A. Vikraman | ||
| DOI:10.17010/ijom/2018/v48/i2/121334 , Vol 48, No 2 (2018), Pagination: 52-65 | ||
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Abstract Views: 242 | PDF Views: 0 | |