Table of Contents
Vol 48, No 4 (2018)
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Articles
Corporate Social Responsibility and Word - of - Mouth Intentions | ||
Bohyeon Kang, Eugene Sivadas | ||
DOI:10.17010/ijom/2018/v48/i4/122622 , Vol 48, No 4 (2018), Pagination: 7-20 | ||
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Abstract Views: 191 | PDF Views: 0 |
Spatial Market Integration of Arhar (Split) Wholesale Prices in India : Application of Vector Error Correction Model | ||
Pushpa Savadatti | ||
DOI:10.17010/ijom/2018/v48/i4/122623 , Vol 48, No 4 (2018), Pagination: 21-29 | ||
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Abstract Views: 195 | PDF Views: 0 |
Users' Motivation and Attitude Towards Print Media Among College Students in Kerala : Implications for the Design of Dissemination Strategies | ||
T. G. Saji | ||
DOI:10.17010/ijom/2018/v48/i4/122624 , Vol 48, No 4 (2018), Pagination: 30-46 | ||
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Abstract Views: 197 | PDF Views: 0 |
Consumer Perception Towards Shopping Malls : Evidence from a Tier II City | ||
Pooja Khanna, Suresh Seth | ||
DOI:10.17010/ijom/2018/v48/i4/122625 , Vol 48, No 4 (2018), Pagination: 47-59 | ||
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Abstract Views: 200 | PDF Views: 0 |