Table of Contents
Vol 48, No 5 (2018)
Open Access
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Articles
| A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model | ||
| Ruchita Pangriya, M. Rupesh Kumar | ||
| DOI:10.17010/ijom/2018/v48/i5/123440 , Vol 48, No 5 (2018), Pagination: 7-20 | ||
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| Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda | ||
| Mukandoli Denyse, Deepak Bhagat | ||
| DOI:10.17010/ijom/2018/v48/i5/123442 , Vol 48, No 5 (2018), Pagination: 21-35 | ||
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| Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata | ||
| Dibyendu Chattaraj, Rabin Mazumder, Sahana Lahiri | ||
| DOI:10.17010/ijom/2018/v48/i5/123445 , Vol 48, No 5 (2018), Pagination: 36-49 | ||
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| Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy | ||
| Bhavneet Kaur, Vijay Kumar Kaul | ||
| DOI:10.17010/ijom/2018/v48/i5/123447 , Vol 48, No 5 (2018), Pagination: 50-60 | ||
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Abstract Views: 244 | PDF Views: 0 | |