Table of Contents
Vol 48, No 8 (2018)
Open Access
Subscription Access
Articles
| The Impact of Social Networking Sites on College Students: A Survey Study in West Bengal | ||
| Arunangshu Giri, Wendrila Biswas, Debasish Biswas | ||
| DOI:10.17010/ijom/2018/v48/i8/130536 , Vol 48, No 8 (2018), Pagination: 7-23 | ||
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| What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements | ||
| Johney Johnson, Tijo Thomas | ||
| DOI:10.17010/ijom/2018/v48/i8/130538 , Vol 48, No 8 (2018), Pagination: 24-36 | ||
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| Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits | ||
| Manish Das, Victor Saha | ||
| DOI:10.17010/ijom/2018/v48/i8/130539 , Vol 48, No 8 (2018), Pagination: 37-52 | ||
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| Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region | ||
| Kulbir Kaur Bhatti, Abhishek Negi | ||
| DOI:10.17010/ijom/2018/v48/i8/130540 , Vol 48, No 8 (2018), Pagination: 53–64 | ||
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Abstract Views: 282 | PDF Views: 0 | |