Table of Contents
Vol 48, No 11 (2018)
Open Access
Subscription Access
Articles
| Effect of E-Loyalty Cues on Repurchase Behavioural Intentions Among Online Shoppers | ||
| Ajit J. Kurup, Priyanka Jain | ||
| DOI:10.17010/ijom/2018/v48/i11/137982 , Vol 48, No 11 (2018), Pagination: 7-22 | ||
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| Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City | ||
| Sanchayita Banerjee, Sooraj Namboodiri | ||
| DOI:10.17010/ijom/2018/v48/i11/137983 , Vol 48, No 11 (2018), Pagination: 23-42 | ||
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| Demographics, Social Media Usage, and Political Engagement in Punjab | ||
| Manpreet Kaur, Rajesh Verma | ||
| DOI:10.17010/ijom/2018/v48/i11/137984 , Vol 48, No 11 (2018), Pagination: 43-55 | ||
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Abstract Views: 181 | PDF Views: 0 | |
| 'My Mind Starts Craving' - Impact of Resealable Packages on the Consumption Behavior of Indian Consumers | ||
| Varun Nayyar | ||
| DOI:10.17010/ijom/2018/v48/i11/137986 , Vol 48, No 11 (2018), Pagination: 56-63 | ||
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Abstract Views: 282 | PDF Views: 0 | |