Table of Contents
Vol 49, No 3 (2019)
Open Access
Subscription Access
Articles
| Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model | ||
| Shampa Nandi, Sudhindra Bhat, Bert Wolfs | ||
| DOI:10.17010/ijom/2019/v49/i3/142143 , Vol 49, No 3 (2019), Pagination: 7-24 | ||
ABSTRACT |
PDF
|
Abstract Views: 225 | PDF Views: 0 | |
| The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study | ||
| Thomason Rajan, Jacob Alexander | ||
| DOI:10.17010/ijom/2019/v49/i3/142144 , Vol 49, No 3 (2019), Pagination: 25-35 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 232 | PDF Views: 0 | |
| Ethical Challenges in Neuromarketing : A Research Agenda | ||
| Jacob Alexander, Veena Shenoy, Aradhna Yadav | ||
| DOI:10.17010/ijom/2019/v49/i3/142145 , Vol 49, No 3 (2019), Pagination: 36-49 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 247 | PDF Views: 0 | |
| The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention | ||
| Sathyanarayana S., Sudhindra Gargesa, Bhavya N. | ||
| DOI:10.17010/ijom/2019/v49/i3/142146 , Vol 49, No 3 (2019), Pagination: 50-62 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 262 | PDF Views: 0 | |
| Talent Management Strategies and Customer Delight : A Conceptual Study | ||
| Annette Sonia Maben, Rashmi Uchil | ||
| DOI:10.17010/ijom/2019/v49/i3/142147 , Vol 49, No 3 (2019), Pagination: 63-71 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 236 | PDF Views: 0 | |