Table of Contents
Vol 49, No 6 (2019)
Open Access
Subscription Access
Articles
| Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets | ||
| Arup Kumar Baksi, Tapan K. Panda | ||
| DOI:10.17010/ijom/2019/v49/i6/144696 , Vol 49, No 6 (2019), Pagination: 7-20 | ||
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| Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability | ||
| C. N. S. Ramnath Babu, S. Sundar | ||
| DOI:10.17010/ijom/2019/v49/i6/144697 , Vol 49, No 6 (2019), Pagination: 21-34 | ||
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Abstract Views: 274 | PDF Views: 0 | |
| Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR | ||
| Sonali Agarwal, P. S. Raychaudhuri | ||
| DOI:10.17010/ijom/2019/v49/i6/144698 , Vol 49, No 6 (2019), Pagination: 35-47 | ||
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| e - National Agriculture Market in India : An Effective Implementation and Farmers’ Attraction Path Model | ||
| Ramakrishna Bandaru | ||
| DOI:10.17010/ijom/2019/v49/i6/144699 , Vol 49, No 6 (2019), Pagination: 48-58 | ||
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Abstract Views: 327 | PDF Views: 0 | |