Table of Contents
Vol 49, No 7 (2019)
Open Access
Subscription Access
Articles
| Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community | ||
| Prafulla Arjun Pawar, Umesh Raut | ||
| DOI:10.17010/ijom/2019/v49/i7/145401 , Vol 49, No 7 (2019), Pagination: 7-18 | ||
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| Think Before Getting Addicted to Smartphones ! | ||
| Sunita Dwivedi, Shrirang Altekar, Nidhi Phutela | ||
| DOI:10.17010/ijom/2019/v49/i7/145402 , Vol 49, No 7 (2019), Pagination: 19-34 | ||
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| A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods | ||
| Rakesh Kumar, S. K. Kaushal | ||
| DOI:10.17010/ijom/2019/v49/i7/145403 , Vol 49, No 7 (2019), Pagination: 35-48 | ||
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| Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India | ||
| Sunita Kumar | ||
| DOI:10.17010/ijom/2019/v49/i7/145404 , Vol 49, No 7 (2019), Pagination: 49-66 | ||
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Abstract Views: 279 | PDF Views: 0 | |