Table of Contents
Vol 49, No 8 (2019)
Open Access
Subscription Access
Articles
| Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis | ||
| Kunja Sambashiva Rao, Bramhani Rao | ||
| DOI:10.17010/ijom/2019/v49/i8/146169 , Vol 49, No 8 (2019), Pagination: 7-22 | ||
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| Influence of Family Communication Patterns in Family Purchase Decision Making | ||
| Vijita Singh Aggarwal, Shefali | ||
| DOI:10.17010/ijom/2019/v49/i8/146170 , Vol 49, No 8 (2019), Pagination: 23-39 | ||
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| Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company | ||
| M. R. Karimi Alavijeh, M. Jamshidi Majd, A. Aslani Afrashteh | ||
| DOI:10.17010/ijom/2019/v49/i8/146171 , Vol 49, No 8 (2019), Pagination: 40-55 | ||
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| Analysis of Grain Based Distilleries in Northern and Western Maharashtra | ||
| D. Y. Patil, Kamini Khanna, Digvijay Deshmukh | ||
| DOI:10.17010/ijom/2019/v49/i8/146173 , Vol 49, No 8 (2019), Pagination: 56-64 | ||
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Abstract Views: 163 | PDF Views: 0 | |