Vol 49, No 9 (2019)

Table of Contents

Vol 49, No 9 (2019)

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Articles

Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products
Diksha Pasricha, Kokil Jain
DOI:10.17010/ijom/2019/v49/i9/146937 ,  Vol 49, No 9 (2019), Pagination: 7-21
ABSTRACT |  PDF     Abstract Views: 193  |  PDF Views: 0
E-Banking Service Quality: A Scale Development and Validation Attempt
Ajay Chandel, Rohit Vij
DOI:10.17010/ijom/2019/v49/i9/146938 ,  Vol 49, No 9 (2019), Pagination: 23-41
ABSTRACT |  PDF     Abstract Views: 166  |  PDF Views: 0
The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty
Ngo Hai Quynh
DOI:10.17010/ijom/2019/v49/i9/146939 ,  Vol 49, No 9 (2019), Pagination: 42-56
ABSTRACT |  PDF     Abstract Views: 161  |  PDF Views: 0
Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry
Shivaprasad Rai, Savitha Basri
DOI:10.17010/ijom/2019/v49/i9/146940 ,  Vol 49, No 9 (2019), Pagination: 57-68
ABSTRACT |  PDF     Abstract Views: 176  |  PDF Views: 0