Table of Contents
Vol 49, No 10 (2019)
Open Access
Subscription Access
Articles
| Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework | ||
| S. Shamal, Bijuna C. Mohan | ||
| DOI:10.17010/ijom/2019/v49/i10/147562 , Vol 49, No 10 (2019), Pagination: 7-22 | ||
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| The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable | ||
| Laurentius Saptono, Budi Eko Soetjipto, Wahjoedi, Hari Wahyono | ||
| DOI:10.17010/ijom/2019/v49/i10/147563 , Vol 49, No 10 (2019), Pagination: 23-41 | ||
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| Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City | ||
| Trinankur Dey, L. S. Sharma | ||
| DOI:10.17010/ijom/2019/v49/i10/147564 , Vol 49, No 10 (2019), Pagination: 42-57 | ||
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Abstract Views: 141 | PDF Views: 0 | |
| Marketing and Exchange of Farm Products in Facebook Groups: A Case Study | ||
| T. Asha Vijay, M. S. Raju | ||
| DOI:10.17010/ijom/2019/v49/i10/147565 , Vol 49, No 10 (2019), Pagination: 58-68 | ||
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Abstract Views: 174 | PDF Views: 0 | |