Table of Contents
Vol 49, No 12 (2019)
Open Access
Subscription Access
Articles
| The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance | ||
| M. S. Shashishekar, Sandip Anand | ||
| DOI:10.17010/ijom/2019/v49/i12/149107 , Vol 49, No 12 (2019), Pagination: 7-20 | ||
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Abstract Views: 254 | PDF Views: 0 | |
| Impact of Influencing Strategy Across Product Categories in Family Decision Making | ||
| Swapna Menon, Padmabati Gahan, Siba Sankar Mahapatra | ||
| DOI:10.17010/ijom/2019/v49/i12/149108 , Vol 49, No 12 (2019), Pagination: 21-36 | ||
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| Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers | ||
| T. G. Saji | ||
| DOI:10.17010/ijom/2019/v49/i12/149109 , Vol 49, No 12 (2019), Pagination: 37-46 | ||
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Abstract Views: 219 | PDF Views: 0 | |
| Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? | ||
| Shaon Sen, Smitha Nayak | ||
| DOI:10.17010/ijom/2019/v49/i12/149110 , Vol 49, No 12 (2019), Pagination: 47-60 | ||
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Abstract Views: 213 | PDF Views: 0 | |