Vol 50, No 1 (2020)

Table of Contents

Vol 50, No 1 (2020)

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Articles

Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem
A. C. Balaji, Nandini Lakshmikantha
DOI:10.17010/ijom/2020/v50/i1/149771 ,  Vol 50, No 1 (2020), Pagination: 9-23
ABSTRACT |  PDF     Abstract Views: 219  |  PDF Views: 0
Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study
Diksha Pasricha, Kokil Jain, Gurinder Singh
DOI:10.17010/ijom/2020/v50/i1/149772 ,  Vol 50, No 1 (2020), Pagination: 24-41
ABSTRACT |  PDF     Abstract Views: 227  |  PDF Views: 0
Website Quality Assessment: A Case Study of Chinese Airlines
Cristina Ceballos Hernandez, Pedro Palos-Sánchez, Miguel A. Rios
DOI:10.17010/ijom/2020/v50/i1/149773 ,  Vol 50, No 1 (2020), Pagination: 42-64
ABSTRACT |  PDF     Abstract Views: 186  |  PDF Views: 0

Book Review

The Effective Executive: The Definitive Guide to Getting the Right Things Done
Nitin Girdharwal
DOI:10.17010/ijom/2020/v50/i1/149774 ,  Vol 50, No 1 (2020), Pagination: 65-69
ABSTRACT |  PDF     Abstract Views: 176  |  PDF Views: 0