Vol 50, No 2 (2020)

Table of Contents

Vol 50, No 2 (2020)

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Articles

Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India
Vikram Baliga, G. Santhosha Shetty, Sandeep Shenoy
DOI:10.17010/ijom/2020/v50/i2/150438 ,  Vol 50, No 2 (2020), Pagination: 7-19
ABSTRACT |  PDF     Abstract Views: 260  |  PDF Views: 0
Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products
Naeema Neefa Neerattiparambil, Shivkumar M. Belli
DOI:10.17010/ijom/2020/v50/i2/150439 ,  Vol 50, No 2 (2020), Pagination: 20-34
ABSTRACT |  PDF     Abstract Views: 283  |  PDF Views: 0
Sub-Conscious Decision Mapping and Network Framework for Retail Market Consumption
Shuvam Chatterjee, Aritra Kundu
DOI:10.17010/ijom/2020/v50/i2/150440 ,  Vol 50, No 2 (2020), Pagination: 35-51
ABSTRACT |  PDF     Abstract Views: 246  |  PDF Views: 0
Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study
Anshu Sharma
DOI:10.17010/ijom/2020/v50/i2/150441 ,  Vol 50, No 2 (2020), Pagination: 52-66
ABSTRACT |  PDF     Abstract Views: 258  |  PDF Views: 0