Table of Contents
Vol 50, No 2 (2020)
Open Access
Subscription Access
Articles
Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India | ||
Vikram Baliga, G. Santhosha Shetty, Sandeep Shenoy | ||
DOI:10.17010/ijom/2020/v50/i2/150438 , Vol 50, No 2 (2020), Pagination: 7-19 | ||
ABSTRACT | PDF | Abstract Views: 257 | PDF Views: 0 |
Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products | ||
Naeema Neefa Neerattiparambil, Shivkumar M. Belli | ||
DOI:10.17010/ijom/2020/v50/i2/150439 , Vol 50, No 2 (2020), Pagination: 20-34 | ||
ABSTRACT | PDF | Abstract Views: 277 | PDF Views: 0 |
Sub-Conscious Decision Mapping and Network Framework for Retail Market Consumption | ||
Shuvam Chatterjee, Aritra Kundu | ||
DOI:10.17010/ijom/2020/v50/i2/150440 , Vol 50, No 2 (2020), Pagination: 35-51 | ||
ABSTRACT | PDF | Abstract Views: 241 | PDF Views: 0 |
Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study | ||
Anshu Sharma | ||
DOI:10.17010/ijom/2020/v50/i2/150441 , Vol 50, No 2 (2020), Pagination: 52-66 | ||
ABSTRACT | PDF | Abstract Views: 253 | PDF Views: 0 |