Table of Contents
Vol 50, No 2 (2020)
Open Access
Subscription Access
Articles
| Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India | ||
| Vikram Baliga, G. Santhosha Shetty, Sandeep Shenoy | ||
| DOI:10.17010/ijom/2020/v50/i2/150438 , Vol 50, No 2 (2020), Pagination: 7-19 | ||
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| Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products | ||
| Naeema Neefa Neerattiparambil, Shivkumar M. Belli | ||
| DOI:10.17010/ijom/2020/v50/i2/150439 , Vol 50, No 2 (2020), Pagination: 20-34 | ||
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| Sub-Conscious Decision Mapping and Network Framework for Retail Market Consumption | ||
| Shuvam Chatterjee, Aritra Kundu | ||
| DOI:10.17010/ijom/2020/v50/i2/150440 , Vol 50, No 2 (2020), Pagination: 35-51 | ||
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Abstract Views: 183 | PDF Views: 0 | |
| Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study | ||
| Anshu Sharma | ||
| DOI:10.17010/ijom/2020/v50/i2/150441 , Vol 50, No 2 (2020), Pagination: 52-66 | ||
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Abstract Views: 190 | PDF Views: 0 | |