Table of Contents
Vol 50, No 10-11 (2020)
Open Access
Subscription Access
Articles
| Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention | ||
| Kun Woo Yoo, Sung Eun Kim | ||
| DOI:10.17010/ijom/2020/v50/i10-11/155839 , Vol 50, No 10-11 (2020), Pagination: 8-22 | ||
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Abstract Views: 270 | PDF Views: 0 | |
| SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim | ||
| Ankit Singh, Ekta Tewari, Priya Ravi | ||
| DOI:10.17010/ijom/2020/v50/i10-11/155840 , Vol 50, No 10-11 (2020), Pagination: 23-39 | ||
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Abstract Views: 369 | PDF Views: 0 | |
| Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis | ||
| Baby Thomas, Ana Paula Rodrigues | ||
| DOI:10.17010/ijom/2020/v50/i10-11/155841 , Vol 50, No 10-11 (2020), Pagination: 40-56 | ||
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Abstract Views: 273 | PDF Views: 0 | |