Table of Contents
Vol 50, No 12 (2020)
Open Access
Subscription Access
Articles
| Relationship Marketing Effectiveness Model for an Indian NBFC | ||
| Prasanta Kumar Suar, Sasmita Mishra | ||
| DOI:10.17010/ijom/2020/v50/i12/156306 , Vol 50, No 12 (2020), Pagination: 8-23 | ||
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Abstract Views: 310 | PDF Views: 0 | |
| Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies | ||
| Shilpa Sarvani Ravi, Shikha Bhagat | ||
| DOI:10.17010/ijom/2020/v50/i12/156307 , Vol 50, No 12 (2020), Pagination: 24-39 | ||
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Abstract Views: 443 | PDF Views: 1 | |
| Conjoint Analysis of Consumers' Preference towards Packaged Milk | ||
| Amit Kumar Arora, Vijay Prakash Gupta | ||
| DOI:10.17010/ijom/2020/v50/i12/156308 , Vol 50, No 12 (2020), Pagination: 40-51 | ||
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Abstract Views: 333 | PDF Views: 0 | |