Vol 51, No 8 (2021)

Table of Contents

Vol 51, No 8 (2021)

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Articles

Improving Profitability Using Predictive Analytics
Bhaskar Roy, Debabrata Bera, Praveen Kumar Tripathi, S. K. Upadhyay
DOI:10.17010/ijom/2021/v51/i8/165759 ,  Vol 51, No 8 (2021), Pagination: 8-25
ABSTRACT |  PDF     Abstract Views: 215  |  PDF Views: 2
Social Commerce of Indian Customers : Role of Social Media Usage
Smitha Siji
DOI:10.17010/ijom/2021/v51/i8/165760 ,  Vol 51, No 8 (2021), Pagination: 26-38
ABSTRACT |  PDF     Abstract Views: 227  |  PDF Views: 2
Green Marketing : A Systematic Literature Review
Hansini Premi, Monica Sharma, G. S. Dangayach
DOI:10.17010/ijom/2021/v51/i8/165761 ,  Vol 51, No 8 (2021), Pagination: 39-57
ABSTRACT |  PDF     Abstract Views: 696  |  PDF Views: 2