Table of Contents
Vol 51, No 10 (2021)
Open Access
Subscription Access
Articles
| Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies | ||
| Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini | ||
| DOI:10.17010/ijom/2021/v51/i10/166438 , Vol 51, No 10 (2021), Pagination: 8-26 | ||
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Abstract Views: 336 | PDF Views: 3 | |
| Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review | ||
| Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava | ||
| DOI:10.17010/ijom/2021/v51/i10/166439 , Vol 51, No 10 (2021), Pagination: 27-42 | ||
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Abstract Views: 344 | PDF Views: 2 | |
Book Review
| Fast Cheap & Viral : How to Create Game-Changing Content on a Shoestring Budget | ||
| Abhijit Vhatkar | ||
| DOI:10.17010/ijom/2021/v51/i10/166440 , Vol 51, No 10 (2021), Pagination: 43-45 | ||
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Abstract Views: 434 | PDF Views: 1 | |