Vol 51, No 12 (2021)

Table of Contents

Vol 51, No 12 (2021)

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Articles

Conceptual Model for Innovation in the Approach of Market - Oriented Strategies
Jonathan Bermúdez-Hernández, Alejandro Valencia-Arias, Walter Mauricio Montaño-Arias
DOI:10.17010/ijom/2021/v51/i12/167217 ,  Vol 51, No 12 (2021), Pagination: 8-25
ABSTRACT |  PDF     Abstract Views: 171  |  PDF Views: 1
Buy My Trust, Before I Buy Your Food – Consumers’ Insights for Online Food Delivery Platforms During the COVID -19 Pandemic
Aaliyah Siddiqui, Mujahid Siddiqui
DOI:10.17010/ijom/2021/v51/i12/167218 ,  Vol 51, No 12 (2021), Pagination: 26-40
ABSTRACT |  PDF     Abstract Views: 161  |  PDF Views: 1
An Exploratory Study on Olfactory Cues in Retail Stores
Akshat Aditya Rao, Bharti Jain
DOI:10.17010/ijom/2021/v51/i12/167219 ,  Vol 51, No 12 (2021), Pagination: 41-54
ABSTRACT |  PDF     Abstract Views: 176  |  PDF Views: 1