Table of Contents
Vol 52, No 1 (2022)
Open Access
Subscription Access
Articles
| Internal Branding : Developing a Predictive Model for the Indian Service Sector | ||
| Pooja Sehgal, Sarika Kaushal, Mahim Sagar | ||
| DOI:10.17010/ijom/2022/v52/i1/167649 , Vol 52, No 1 (2022), Pagination: 8-22 | ||
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Abstract Views: 231 | PDF Views: 1 | |
| Investigating Gamification Effect of Frequent Flyer Program on Brand Loyalty in the Aviation Industry | ||
| Balgopal Singh | ||
| DOI:10.17010/ijom/2022/v52/i1/167650 , Vol 52, No 1 (2022), Pagination: 23-41 | ||
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Abstract Views: 217 | PDF Views: 1 | |
| Exploring Key Growth Drivers and Strategies for Enhancing Performance of Indian Food Tech Startups | ||
| Angad Munshi, Ashim Raj Singla | ||
| DOI:10.17010/ijom/2022/v52/i1/159847 , Vol 52, No 1 (2022), Pagination: 42-57 | ||
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Abstract Views: 241 | PDF Views: 2 | |
| ‘The New Normal’ and the Strategies of Marketers to Attract Consumers | ||
| Debarun Chakraborty, Ganesh Dash | ||
| DOI:10.17010/ijom/2022/v52/i1/167652 , Vol 52, No 1 (2022), Pagination: 58-62 | ||
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Abstract Views: 241 | PDF Views: 1 | |