Table of Contents
Vol 52, No 3 (2022)
Open Access
Subscription Access
Articles
| Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis | ||
| Simranjeet Kaur, Dheeraj Nim, Shamily Jaggi | ||
| DOI:10.17010/ijom/2022/v52/i3/160366 , Vol 52, No 3 (2022), Pagination: 8-20 | ||
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Abstract Views: 193 | PDF Views: 1 | |
| Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs | ||
| Kishor Chandra Meher, Gemechu Geda Hamato | ||
| DOI:10.17010/ijom/2022/v52/i3/168655 , Vol 52, No 3 (2022), Pagination: 21-35 | ||
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Abstract Views: 194 | PDF Views: 1 | |
| Influence of Use of Different Media on Political Attitude and Political Participation | ||
| Manpreet Kaur, Rajesh Verma | ||
| DOI:10.17010/ijom/2022/v52/i3/168656 , Vol 52, No 3 (2022), Pagination: 36-49 | ||
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Abstract Views: 199 | PDF Views: 1 | |
| Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective | ||
| Sabari Shankar R., John Paul Raj V. | ||
| DOI:10.17010/ijom/2022/v52/i3/168657 , Vol 52, No 3 (2022), Pagination: 50-59 | ||
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Abstract Views: 187 | PDF Views: 1 | |