Table of Contents
Vol 52, No 5 (2022)
Open Access
Subscription Access
Articles
| Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers | ||
| Balgopal Singh, Arti Dagur | ||
| DOI:10.17010/ijom/2022/v52/i5/169414 , Vol 52, No 5 (2022), Pagination: 8-24 | ||
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Abstract Views: 222 | PDF Views: 4 | |
| A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context | ||
| Ganesh Dash, Syed Akmal, Debarun Chakraborty | ||
| DOI:10.17010/ijom/2022/v52/i5/169415 , Vol 52, No 5 (2022), Pagination: 25-40 | ||
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Abstract Views: 232 | PDF Views: 3 | |
| Digital Banking : A Meta-Analysis Approach | ||
| Suneet Sharma, Ritu Sharma, Ghadeer Kayal, Jaspreet Kaur | ||
| DOI:10.17010/ijom/2022/v52/i5/169416 , Vol 52, No 5 (2022), Pagination: 41-68 | ||
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Abstract Views: 247 | PDF Views: 3 | |