Table of Contents
Vol 52, No 5 (2022)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Articles
Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers | ||
Balgopal Singh, Arti Dagur | ||
DOI:10.17010/ijom/2022/v52/i5/169414 , Vol 52, No 5 (2022), Pagination: 8-24 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 248 | PDF Views: 4 |
A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context | ||
Ganesh Dash, Syed Akmal, Debarun Chakraborty | ||
DOI:10.17010/ijom/2022/v52/i5/169415 , Vol 52, No 5 (2022), Pagination: 25-40 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 262 | PDF Views: 3 |
Digital Banking : A Meta-Analysis Approach | ||
Suneet Sharma, Ritu Sharma, Ghadeer Kayal, Jaspreet Kaur | ||
DOI:10.17010/ijom/2022/v52/i5/169416 , Vol 52, No 5 (2022), Pagination: 41-68 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 281 | PDF Views: 3 |