Table of Contents
Vol 52, No 6 (2022)
Open Access
Subscription Access
Articles
| Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory | ||
| Prashant Chaudhary, Sarika Sharma | ||
| DOI:10.17010/ijom/2022/v52/i6/169833 , Vol 52, No 6 (2022), Pagination: 8-23 | ||
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Abstract Views: 131 | PDF Views: 2 | |
| Can Indian Millennials be Engaged Through Online Customer Gamified Experience? | ||
| Mallika Srivastava, Semila Fernandes | ||
| DOI:10.17010/ijom/2022/v52/i6/169834 , Vol 52, No 6 (2022), Pagination: 24-40 | ||
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Abstract Views: 129 | PDF Views: 2 | |
| Comparing Factors Influencing Loyal Consumption Behavior Towards Fast-Food Restaurants | ||
| Ajwinder Singh, Parul Nanda | ||
| DOI:10.17010/ijom/2022/v52/i6/169835 , Vol 52, No 6 (2022), Pagination: 41-58 | ||
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Abstract Views: 149 | PDF Views: 2 | |
| ‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption | ||
| Arunangshu Giri, Wendrila Biswas, Jari Salo | ||
| DOI:10.17010/ijom/2022/v52/i6/169836 , Vol 52, No 6 (2022), Pagination: 59-66 | ||
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Abstract Views: 167 | | |