Table of Contents
Vol 52, No 9 (2022)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Articles
Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19 | ||
Meha Joshi, Richa Dabas | ||
DOI:10.17010/ijom/2022/v52/i9/171982 , Vol 52, No 9 (2022), Pagination: 8-25 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 409 | PDF Views: 1 |
Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink | ||
Akshat Jain | ||
DOI:10.17010/ijom/2022/v52/i9/171983 , Vol 52, No 9 (2022), Pagination: 26-42 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 233 | PDF Views: 1 |
Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas | ||
Pooja Sehgal Tabeck, Anurupa B. Singh | ||
DOI:10.17010/ijom/2022/v52/i9/171984 , Vol 52, No 9 (2022), Pagination: 43-58 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 212 | PDF Views: 1 |