Table of Contents
Vol 53, No 1 (2023)
Open Access
Subscription Access
Indian Journal of Marketing in association with FORE School of Management: Special Issue on ‘Marketing in a Disrupted World’
Articles
| An Empirical Study to Identify Consumer Brand Relationships During a Crisis | ||
| Subhajit Bhattacharya, Arunava Dalal, Nirmalya Bandyopadhyay | ||
| DOI:10.17010/ijom/2023/v53/i1/172592 , Vol 53, No 1 (2023), Pagination: 8-23 | ||
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| A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach | ||
| Vaibhav Agarwal, Rajendra Sahu, Ashutosh Pandey | ||
| DOI:10.17010/ijom/2023/v53/i1/172593 , Vol 53, No 1 (2023), Pagination: 24-40 | ||
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| Modeling the Determinants of Hotel Service Booking During COVID-19 | ||
| Garima Pal, Ashutosh Pandey | ||
| DOI:10.17010/ijom/2023/v53/i1/172594 , Vol 53, No 1 (2023), Pagination: 41-55 | ||
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| Organization Branding in the Post-COVID-19 World – An Employer and Employee Perspective | ||
| Monu Pandey Mishra, Vinaytosh Mishra | ||
| DOI:10.17010/ijom/2023/v53/i1/172595 , Vol 53, No 1 (2023), Pagination: 56-65 | ||
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