Table of Contents
Vol 53, No 5 (2023)
Open Access
Subscription Access
Articles
A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context | ||
Ganesh Dash, Syed Akmal, Debarun Chakraborty | ||
DOI:10.17010/ijom/2023/v53/i5/172724 , Vol 53, No 5 (2023), Pagination: 8-24 | ||
ABSTRACT | PDF | Abstract Views: 122 | PDF Views: 0 |
Changing Face of Indian Political Cartoons from 2010–2020 | ||
Ananya Singh, Anantkumar Dada Ozarkar | ||
DOI:10.17010/ijom/2023/v53/i5/172725 , Vol 53, No 5 (2023), Pagination: 25-40 | ||
ABSTRACT | PDF | Abstract Views: 108 | PDF Views: 0 |
Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19 | ||
Sasmita Mishra, Brajaballav Kar | ||
DOI:10.17010/ijom/2023/v53/i5/172726 , Vol 53, No 5 (2023), Pagination: 41-56 | ||
ABSTRACT | PDF | Abstract Views: 99 | PDF Views: 0 |
Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix | ||
Parul Yadav, Bhawna Agarwal, Jones Mathew | ||
DOI:10.17010/ijom/2023/v53/i5/172727 , Vol 53, No 5 (2023), Pagination: 57-69 | ||
ABSTRACT | PDF | Abstract Views: 112 | PDF Views: 0 |