Vol 53, No 5 (2023)

Table of Contents

Vol 53, No 5 (2023)

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Articles

A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context
Ganesh Dash, Syed Akmal, Debarun Chakraborty
DOI:10.17010/ijom/2023/v53/i5/172724 ,  Vol 53, No 5 (2023), Pagination: 8-24
ABSTRACT |  PDF     Abstract Views: 55  |  PDF Views: 0
Changing Face of Indian Political Cartoons from 2010–2020
Ananya Singh, Anantkumar Dada Ozarkar
DOI:10.17010/ijom/2023/v53/i5/172725 ,  Vol 53, No 5 (2023), Pagination: 25-40
ABSTRACT |  PDF     Abstract Views: 48  |  PDF Views: 0
Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19
Sasmita Mishra, Brajaballav Kar
DOI:10.17010/ijom/2023/v53/i5/172726 ,  Vol 53, No 5 (2023), Pagination: 41-56
ABSTRACT |  PDF     Abstract Views: 45  |  PDF Views: 0
Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix
Parul Yadav, Bhawna Agarwal, Jones Mathew
DOI:10.17010/ijom/2023/v53/i5/172727 ,  Vol 53, No 5 (2023), Pagination: 57-69
ABSTRACT |  PDF     Abstract Views: 46  |  PDF Views: 0