Table of Contents
Vol 53, No 7 (2023)
Open Access
Subscription Access
Articles
| Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy | ||
| Devika Rani Sharma, Balgopal Singh, Kamal Jaiswal | ||
| DOI:10.17010/ijom/2023/v53/i7/170023 , Vol 53, No 7 (2023), Pagination: 8-29 | ||
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| Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision | ||
| Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chávez Zirena | ||
| DOI:10.17010/ijom/2023/v53/i7/170032 , Vol 53, No 7 (2023), Pagination: 30-45 | ||
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| Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal | ||
| Twinkle Gulati, Siddharatha Shankar | ||
| DOI:10.17010/ijom/2023/v53/i7/170420 , Vol 53, No 7 (2023), Pagination: 46-64 | ||
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Abstract Views: 56 | PDF Views: 0 | |