Vol 53, No 7 (2023)

Table of Contents

Vol 53, No 7 (2023)

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Articles

Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy
Devika Rani Sharma, Balgopal Singh, Kamal Jaiswal
DOI:10.17010/ijom/2023/v53/i7/170023 ,  Vol 53, No 7 (2023), Pagination: 8-29
ABSTRACT |  PDF     Abstract Views: 91  |  PDF Views: 0
Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision
Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chávez Zirena
DOI:10.17010/ijom/2023/v53/i7/170032 ,  Vol 53, No 7 (2023), Pagination: 30-45
ABSTRACT |  PDF     Abstract Views: 101  |  PDF Views: 0
Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal
Twinkle Gulati, Siddharatha Shankar
DOI:10.17010/ijom/2023/v53/i7/170420 ,  Vol 53, No 7 (2023), Pagination: 46-64
ABSTRACT |  PDF     Abstract Views: 88  |  PDF Views: 0