Journal of Hospitality Application and Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

An Analysis of Consumer Behavior Predictors, Influencing the Decision Making in Hospitality Industry


Affiliations
1 Associate Professor, University School of Business, Chandigarh University, Punjab, India
     

   Subscribe/Renew Journal


The paper found the effect of demographic and psychographic variables on the decision making of consumers while they availed the Hospitality services. The paper is based on EBM model, as per which the decision-making process of consumers is influenced by many factors, those can be categorized in three main categories, which are environmental influences, psychological processes individual differences. The paper investigated the consumer behavior in hospitality Industry on the basis of effect of consumer behavior factors on their decisions to buy hospitality services. The consumer behavior factors those involved the responded were analyzed with the statistical tools like measurement of central tendency. The analysis was done with respect to the gender and it is found that female respondents were more influenced than male respondents, is was further revealed that some factors like personality role and status, need and culture. Influence the consumer behavior with a higher degree than the factors like social class, past experience, reference groups etc.

Keywords

Demographic, Status, Needs, Culture, Reference Groups
Subscription Login to verify subscription
User
Notifications
Font Size


  • Al Khattab, S. S. J. (2011). Perceptions of service quality in Jordanian hotels. International Journal of Business and Management, 6(7). Retrieved from http://dx.doi.org/10.5539/ijbm.v6n7p226

  • Susskind, A. M. (2002). I told you so! Restaurant customers world- of-mouth communication patterns. Cornell Hotel and Restaurant Administration Quarterly, 43(2).

  • Fournier, H., & Ineson, E. M. (2013). Closing the gap between education and industry: Skills’ and competencies’ requirements for food service internships in Switzerland. Journal of Hospitality & Tourism Education, 22(4), 33-42.

  • Andriotis, K., & Vaughan, D. R. (2003). Urban residents attitudes toward tourism development. Journal of Travel Research, 42(2), 172-185.

  • Kothari, A. (2011). Tourism marketing (pp. 4-5). New Delhi: Wisdom Press.

  • Barker, M., Page, S., & Meyer, D., (2003). Urban visitor’s perceptions of safety during a special event. Journal of Travel Research, 41(4), 355-361.

  • BCVB. (2005). General framework of convention tourism: Behavior in lodging decisions. Journal of Hospitality and Leisure Marketing, 2, 3-22. Retrieved from http://dx.doi.org/10.1300/J150v02n03_02.

  • Bauman, M., & Vander, W. T. (1992). Measuring service quality in the car service industry: Building and testing an instrument. International Journal of Services Industry Management, 3, 4-16.

  • Brown, S. W., & Swartz, T. A. (1989). A gap analysis of professional service quality. Journal of Marketing, 53(2), 92-98.

  • Business Tourism Partnership (UK). (2003). Business tourism briefing: An overview of the UK‘s business visits and events industry.

  • Card, J., Chien, C., & Cole, S. (2003). Online travel products shopping: Differences between shoppers and non shoppers. Journal of Travel Research, 42(2), 133-139.

  • Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions.

  • Chan, B., & Coleman, M. (2004). Skills and competencies needed for the Hong Kong hotel industry: The perspective of the hotel human resources manager. Journal of Human Resources in Hospitality & Tourism, 3, 3-18. doi:10.1300/J171v03n01

  • Chen, J. (2003). Market segmentation by tourist sentiments. Annals of Tourism Research, 30(1), 178-193.

  • Chen, J. (2003). Developing a travel segmentation methodology: A criterion-based approach. Journal of Hospitality & Tourism Research, 27(3), 310-327.

  • Chen, J., & Uyasal, M. (2003). Leisure traveler typology. A case of ten eastern states. Journal of Hospitality & Leisure Marketing, 10(1/2), 51-62.


Abstract Views: 263

PDF Views: 0




  • An Analysis of Consumer Behavior Predictors, Influencing the Decision Making in Hospitality Industry

Abstract Views: 263  |  PDF Views: 0

Authors

Anil Kalotra
Associate Professor, University School of Business, Chandigarh University, Punjab, India

Abstract


The paper found the effect of demographic and psychographic variables on the decision making of consumers while they availed the Hospitality services. The paper is based on EBM model, as per which the decision-making process of consumers is influenced by many factors, those can be categorized in three main categories, which are environmental influences, psychological processes individual differences. The paper investigated the consumer behavior in hospitality Industry on the basis of effect of consumer behavior factors on their decisions to buy hospitality services. The consumer behavior factors those involved the responded were analyzed with the statistical tools like measurement of central tendency. The analysis was done with respect to the gender and it is found that female respondents were more influenced than male respondents, is was further revealed that some factors like personality role and status, need and culture. Influence the consumer behavior with a higher degree than the factors like social class, past experience, reference groups etc.

Keywords


Demographic, Status, Needs, Culture, Reference Groups

References