Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Dining Experience of Guests-a Study of Selected Resorts


Affiliations
1 Department of Home Science, Kurukshetra University, Kurukshetra.
2 Department of Tourism and Hotel Management Kurukshetra University, Kurukshetra.
     

   Subscribe/Renew Journal


Purpose: The aim of the study is to assess factors affecting dining experience of guests of selected resorts of Haryana, Punjab and Himanchal Pradesh.

Design/Methodology/Approach: The study used interview technique. A questionnaire with the help of informal interviews with resort guests industry was structured for this study. The study was undertaken at selected resorts situated in Haryana, Punjab and Himanchal Pradesh involving face-to-face administration of the questionnaire. A useable sample of 90 participants resulted.

Findings: The results indicate that there is statistically significant difference between male and female respondents regarding quantity of the dish severed, nutritional values provided by the dish and religion of the respondent.

Originality/Value: The study has been the first attempt to find out the factors affecting the dining experience of guests of selected resorts situated in Haryana, Punjab and Himanchal Pradesh.


Keywords

Customer, Satisfaction, Dining Experiences
Subscription Login to verify subscription
User
Notifications
Font Size


  • Andersson, T. D. and Mossberg, L. (2004),” Do restaurants satisfy customer needs?” Food Service Technology, 4, pp. 171-177.
  • Andreasen A.R., (1977), A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures. In K.H. Hunt (Ed.), Conceptualization and measurement of consumer satisfaction and dissatisfaction (pp. 11-35), Cambridge, MA: Marketing Science Institute.
  • Berkman H.W., Gilson C., (1986), Consumer behavior: Concepts and Strategies (3rd ed.), Boston, MA: Kent Publishing.
  • Czepiel J.A., Rosenberg L. J., (1977), The study of consumer satisfaction: Addressing the “so what” question, In K.H. Hunt (Ed.), Conceptualization and measurement of consumer satisfaction and dissatisfaction (pp. 11-35), Cambridge, MA: Marketing Science Institute.
  • Gulledge L.G., (1977), Simplify complexity of satisfying customers, Marketing News, 24(1), 6-7.
  • Iglesias, M. P. and Guille´n, M.J.Y. (2004), “Perceived quality and price: impact on restaurant customers’ satisfaction”, International Journal of Contemporary Hospitality Management, Volume 16. No 6, pp 373-379.
  • Oliver L. Richard (1980), “A cognitive model of the Antecedents and consequences of Satisfaction Decisions”. Journal of Marketing Research Vol. XVII 460-9.

Abstract Views: 379

PDF Views: 0




  • Dining Experience of Guests-a Study of Selected Resorts

Abstract Views: 379  |  PDF Views: 0

Authors

Davar Vinti
Department of Home Science, Kurukshetra University, Kurukshetra.
Malik Sandeep
Department of Tourism and Hotel Management Kurukshetra University, Kurukshetra.

Abstract


Purpose: The aim of the study is to assess factors affecting dining experience of guests of selected resorts of Haryana, Punjab and Himanchal Pradesh.

Design/Methodology/Approach: The study used interview technique. A questionnaire with the help of informal interviews with resort guests industry was structured for this study. The study was undertaken at selected resorts situated in Haryana, Punjab and Himanchal Pradesh involving face-to-face administration of the questionnaire. A useable sample of 90 participants resulted.

Findings: The results indicate that there is statistically significant difference between male and female respondents regarding quantity of the dish severed, nutritional values provided by the dish and religion of the respondent.

Originality/Value: The study has been the first attempt to find out the factors affecting the dining experience of guests of selected resorts situated in Haryana, Punjab and Himanchal Pradesh.


Keywords


Customer, Satisfaction, Dining Experiences

References