An Analytical Study of the Websites of Industry Integrated Hotel Management Institutes in India

Over the years, there has been a significant growth of Hotel Management Institutes (HMIs') in India. It includes Industry Integrated Institutes as well. It is widely accepted that websites play a pivotal role for an organisation including Institutes. This study aims to evaluate the websites of industry integrated hotel management institutes (HMIs) in India. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendly, site attractiveness and academic effectiveness. A set of 80 critical success factors representing these four perspectives is then used to examine the websites. Most of the websites are found to be attractive and user-friendly as they are easy to use as well as to navigate, however, the results of the study disclose that Academic effectiveness is an area for HMIs' website improvement. The study also reveals that websites of many HMIs do not provide the adequate information that is considered of academic relevance/ interest. Finally it is suggested that the websites of most of the industry integrated HMIs need to fetch comprehensive details on vital areas such as careers, placements, programmes offered, examinations, research and innovations. It is further suggested that, the websites may be designed to be multilingual and interactive so as to provide better information in academic interest about the institute to various stakeholders.