Table of Contents
Vol 4, No 1 (2013)
Open Access
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Articles
| A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City | ||
| M. Santhi | ||
| Vol 4, No 1 (2013), Pagination: 1-8 | ||
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Abstract Views: 871 | PDF Views: 0 | |
| Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility | ||
| Sheetal Soni, Abhishek Soni | ||
| Vol 4, No 1 (2013), Pagination: 9-15 | ||
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Abstract Views: 454 | PDF Views: 0 | |
| A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops | ||
| Sujata Joshi | ||
| Vol 4, No 1 (2013), Pagination: 16-27 | ||
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Abstract Views: 449 | PDF Views: 0 | |
| Assessment of Customer Centric Practices | ||
| Dhananjay Bapat | ||
| Vol 4, No 1 (2013), Pagination: 28-34 | ||
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Abstract Views: 415 | PDF Views: 0 | |