Table of Contents
Vol 4, No 1 (2013)
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Articles
A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City | ||
M. Santhi | ||
Vol 4, No 1 (2013), Pagination: 1-8 | ||
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Abstract Views: 807 | PDF Views: 0 |
Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility | ||
Sheetal Soni, Abhishek Soni | ||
Vol 4, No 1 (2013), Pagination: 9-15 | ||
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Abstract Views: 400 | PDF Views: 0 |
A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops | ||
Sujata Joshi | ||
Vol 4, No 1 (2013), Pagination: 16-27 | ||
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Abstract Views: 395 | PDF Views: 0 |
Assessment of Customer Centric Practices | ||
Dhananjay Bapat | ||
Vol 4, No 1 (2013), Pagination: 28-34 | ||
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Abstract Views: 360 | PDF Views: 0 |