The Indian Journal of Nutrition and Dietetics

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Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood


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1 Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001, India
     

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Advertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.
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  • Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood

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Authors

Sonia Chopra
Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001, India
Salila Thomas
Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001, India
Kalyani Singh
Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001, India

Abstract


Advertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.