The Indian Journal of Nutrition and Dietetics

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Field Comparison of Three Communication Strategies for Presenting Information on Nutrition among Tribal Women - An Indian Study


Affiliations
1 Indo-Candian Agricultural Extension Project, Meerut, India
2 Centre of Advanced Studies in Agricultural Communication, G.B. Pant University of Agriculture and Technology, Pant Nagar, India
     

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The development of any country can only be possible if the vast accumulated Science and Technology are disseminated to tribal women who continue to have low nutrition and health status despite of massive efforts made by government and non-governmental organisations. Hence, there is a need to estimate the basic dynamics of communication strategies for making the media more generative, for imparting knowledge of nutrition - the essential component of quality of life-through appropriate media strategies in an intelligent and compatiable manner to tribal women without any socio-cultural boundry which either interrupt the flow of information or distort the message leading to misunderstanding and undesirable results.
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  • Field Comparison of Three Communication Strategies for Presenting Information on Nutrition among Tribal Women - An Indian Study

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Authors

Rajshree Neelam
Indo-Candian Agricultural Extension Project, Meerut, India
K. Singh
Centre of Advanced Studies in Agricultural Communication, G.B. Pant University of Agriculture and Technology, Pant Nagar, India

Abstract


The development of any country can only be possible if the vast accumulated Science and Technology are disseminated to tribal women who continue to have low nutrition and health status despite of massive efforts made by government and non-governmental organisations. Hence, there is a need to estimate the basic dynamics of communication strategies for making the media more generative, for imparting knowledge of nutrition - the essential component of quality of life-through appropriate media strategies in an intelligent and compatiable manner to tribal women without any socio-cultural boundry which either interrupt the flow of information or distort the message leading to misunderstanding and undesirable results.