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Authors
Affiliations
1 Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001, IN
Source
The Indian Journal of Nutrition and Dietetics, Vol 37, No 4 (2000), Pagination: 116-123
Abstract
Advertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.