International Journal on Customer Relations

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis


Affiliations
1 Assistant Professor, JECRC University, Jaipur, Rajasthan, India
     

   Subscribe/Renew Journal


This study assessed how the five-factor model (FFM) and the age of females can assume an important role in influencing post-purchase satisfaction of female consumers by incorporating the Big Five Inventory scale. Personality was defined in terms of the Big Five personality traits, agreeableness, extraversion, openness to experience, conscientiousness and neuroticism. A sample of 500 female consumers was drawn from the special reference Central Delhi. The study shows that personality significantly influences purchasing behaviour and agreeableness was the strongest of the five predictor variables while neuroticism was the weakest. The study also reveals that four Big Five personality traits and age have a significant effect on the influence of personality on the purchasing behaviour of female consumers. The literature regarding the personality and post-purchase behaviour of consumers is reviewed and the research revealed the relationship between personality traits, age and post-purchase satisfaction. The study adopted convenience sampling and concluded by suggesting the relationship between personality traits, age and post-purchase satisfaction of female consumers.

Keywords

Post-Purchase, Satisfaction, Personality, Consumer Behavior, Consumer
Subscription Login to verify subscription
User
Notifications
Font Size


  • Asendorpf, J. B., & Van Aken, M. A. G. (2017). Personality–relationship transaction in adolescence: Core versus surface personality characteristics. Journal of Personality, 71, 629-666. doi:https:// doi.org/10.1111/ 1467-6494. 7104005

  • Barrick, M. R., & Mount, M. K. (2020). The big five personality dimensions and job performance: A meta-analysis. Personnel Psychology, 44(1), 1-26.

  • Breil, S. M., Geukes, K., Wilson, R. E., Nestler, S., Vazire, S., & Back, M. D. (2019). Zooming into real-life extraversion - How personality and situation shape sociability in social interactions. Collabra: Psychology, 5, 1-28. doi:https://doi.org/10.1525/ collabra.170

  • Buecker, S., Maes, M., Denissen, J. J. A., Luhmann, M., & Laceulle, O. M. (2020). Loneliness and the big five personality traits: A meta-analysis. European Journal of Personality, 34(1), 8-28. doi:10.1002/per.2229

  • Cant, M. C., Strydom, J. W., Jooste, C. J., & du Plessis, P. J. (Eds.). (2020). Marketing management. Juta and Company Ltd.

  • Fong, S. Y., & Chin, S. T. S. (2012). Analysis of the purchasing behaviour on skin care products among the younger generation.

  • Judge, T. A., & Ilies, R. (2015). Relationship of personality to performance motivation: A meta-analytic review. Journal of Applied Psychology, 87(4), 797-807.

  • Judge, T. A., Erez, A., Bono, J. E., & Thoresen, C. J. (2014). Are measures of self-esteem, neuroticism, locus of control, and generalized self-efficacy indicators of a common core construct? Journal of Personality and Social Psychology, 83(3), 693.

  • Kotler, P., & Keller, K. L. (2019). Marketing management: Pearson international edition. Pearson Prentice Hall.

  • Kumar, A., Chaudhuri, D., Bhardwaj, D., & Mishra, P. (2021). Impulse buying and post-purchase regret: A study of shopping behaviour for the purchase of grocery products. Emotional Intelligence and its Impact on Team Building through Mediation of Leadership Effectiveness, International Journal of Management, 11(12), 614-624.

  • Lebowitz, M. S., Rosenthal, J. E., & Ahn, W. K. (2016). Effects of biological versus psychosocial explanations on stigmatization of children with ADHD. Journal of Attention Disorders, 20(3), 240-250.

  • Martin, C. L. (2019). Relationship marketing: A high-involvement product attribute approach. Journal of Product & Brand Management.

  • McCrae, R. R. (2018). Personality theories for the 21st century. Teaching of Psychology, 38(3), 209-214.

  • McCrae, R. R., Costa Jr, P. T., Ostendorf, F., Angleitner, A., Hřebíčková, M., Avia, M. D., & Smith, P. B. (2019). Nature over nurture: Temperament, personality, and life span development. Journal of Personality and Social Psychology, 78(1), 173-186.

  • Nikitin, J., & Freund, A. M. (2015). The indirect nature of social motives: The relation of social approach and avoidance motives with likeability via extraversion and agreeableness. Journal of Personality, 83, 97-105. doi:https://doi.org/10.1111/jopy.12086

  • Oishi, S., Krochik, M., Roth, D., & Sherman, G. D. (2020). Residential mobility, personality, and subjective and physical wellbeing: An analysis of cortisol secretion. Social Psychological and Personality Science, 3(2), 153-161. doi:https://doi.org/10.1177/ 1948550611412395

  • Sagiv, L., & Schwartz, S. H. (2018). Value priorities and readiness for out-group social contact. Journal of Personality and Social Psychology, 69(3), 437.

  • Singh, J. (2018). Consumer Complaint Intentions and Behaviour. Retrieved May 11, 2018, from http://www.sharjah.ac.ae/courseware/business_admin/syedaziz/consumer_behaviour/presentations/Post-purchase% 20Behaviour.pps

  • Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2017). Consumer behaviour: Buying, having, and being (vol. 10). Toronto, Canada: Pearson.

  • Sukato, N., & Elsey, B. (2019). A model of male consumer behaviour in buying skin care products in Thailand. ABAC Journal, 29(1).

  • Tobin, R. M., Graziano, W. G., Vanman, E. J., & Tassinary, L. G. (2021). Personality, emotional experience, and efforts to control emotions. Journal of Personality and Social Psychology, 79, 656-669. doi:https://doi.org/10.1037/0022-3514.79.4.656

  • Wagner, J., Ram, N., Smith, J., & Gerstorf, D. (2016). Personality trait development at the end of life: Antecedents and correlates of mean-level trajectories. Journal of Personality and Social Psychology, 111(3), 411-429. doi:https://doi.org/10.1037/pspp0000071

  • Wrzus, C., Wagner, G. G., & Riediger, M. (2020). Personality–situation transactions from adolescence to old age. Journal of Personality and Social Psychology, 110, 782-799. doi:https://doi.org/ 10.1037/pspp0000054


Abstract Views: 181

PDF Views: 0




  • Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis

Abstract Views: 181  |  PDF Views: 0

Authors

Princi Gupta
Assistant Professor, JECRC University, Jaipur, Rajasthan, India

Abstract


This study assessed how the five-factor model (FFM) and the age of females can assume an important role in influencing post-purchase satisfaction of female consumers by incorporating the Big Five Inventory scale. Personality was defined in terms of the Big Five personality traits, agreeableness, extraversion, openness to experience, conscientiousness and neuroticism. A sample of 500 female consumers was drawn from the special reference Central Delhi. The study shows that personality significantly influences purchasing behaviour and agreeableness was the strongest of the five predictor variables while neuroticism was the weakest. The study also reveals that four Big Five personality traits and age have a significant effect on the influence of personality on the purchasing behaviour of female consumers. The literature regarding the personality and post-purchase behaviour of consumers is reviewed and the research revealed the relationship between personality traits, age and post-purchase satisfaction. The study adopted convenience sampling and concluded by suggesting the relationship between personality traits, age and post-purchase satisfaction of female consumers.

Keywords


Post-Purchase, Satisfaction, Personality, Consumer Behavior, Consumer

References