Table of Contents
Vol 5, No 1 (2017)
Open Access
Subscription Access
Articles
Designing Service Offering in the E-Marketing Era: A Case Study of Ola Cabs | ||
Neelam Kalla, Hemaprabha Purohit | ||
Vol 5, No 1 (2017), Pagination: 1-4 | ||
ABSTRACT | PDF | Abstract Views: 451 | PDF Views: 1 |
Satisfaction towards Motor Insurance Policies: Experience from Indian General Insurance Industry | ||
Sudhir Chandra Das, Shalakha Rao | ||
Vol 5, No 1 (2017), Pagination: 5-13 | ||
ABSTRACT | PDF | Abstract Views: 487 | PDF Views: 0 |
Factors Affecting Consumer's Choice to Use Mobile Wallet to Access M-Commerce Industry in India | ||
Abhilasha Seam, Raja Sekhar Reddy, Snehil Agrawal, Behara Krishna Chaitanya, Himanshu Bist, Suleman Safdar, Pranav Ranjan Patil, Purba Halady Rao | ||
Vol 5, No 1 (2017), Pagination: 14-21 | ||
ABSTRACT | PDF | Abstract Views: 317 | PDF Views: 0 |
Discriminating Customers through Practices of CRM with the Application of Discriminant Function Analysis | ||
Sheik Sulaiman Sheik Abdullah, Rahumathulla Mohammed Abubakkar Siddique | ||
Vol 5, No 1 (2017), Pagination: 22-30 | ||
ABSTRACT | PDF | Abstract Views: 384 | PDF Views: 0 |
How Satisfied is my Customer?: An Evaluation of Customer Satisfaction of Cellular Service Providers in the Region of Mumbaiwith Special Reference to Tata Docomo | ||
Mangesh Kasbekar | ||
Vol 5, No 1 (2017), Pagination: 31-36 | ||
ABSTRACT | PDF | Abstract Views: 314 | PDF Views: 0 |
Exploring the Factors Affecting the Successful Implementation of Customer Relationship Management in Insurance Sector | ||
Deepti Abrol | ||
Vol 5, No 1 (2017), Pagination: 37-44 | ||
ABSTRACT | PDF | Abstract Views: 339 | PDF Views: 0 |