Vol 5, No 1 (2017)

Table of Contents

Vol 5, No 1 (2017)

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Articles

Designing Service Offering in the E-Marketing Era: A Case Study of Ola Cabs
Neelam Kalla, Hemaprabha Purohit
 Vol 5, No 1 (2017), Pagination: 1-4
ABSTRACT |  PDF     Abstract Views: 383  |  PDF Views: 1
Satisfaction towards Motor Insurance Policies: Experience from Indian General Insurance Industry
Sudhir Chandra Das, Shalakha Rao
 Vol 5, No 1 (2017), Pagination: 5-13
ABSTRACT |  PDF     Abstract Views: 403  |  PDF Views: 0
Factors Affecting Consumer's Choice to Use Mobile Wallet to Access M-Commerce Industry in India
Abhilasha Seam, Raja Sekhar Reddy, Snehil Agrawal, Behara Krishna Chaitanya, Himanshu Bist, Suleman Safdar, Pranav Ranjan Patil, Purba Halady Rao
 Vol 5, No 1 (2017), Pagination: 14-21
ABSTRACT |  PDF     Abstract Views: 258  |  PDF Views: 0
Discriminating Customers through Practices of CRM with the Application of Discriminant Function Analysis
Sheik Sulaiman Sheik Abdullah, Rahumathulla Mohammed Abubakkar Siddique
 Vol 5, No 1 (2017), Pagination: 22-30
ABSTRACT |  PDF     Abstract Views: 311  |  PDF Views: 0
How Satisfied is my Customer?: An Evaluation of Customer Satisfaction of Cellular Service Providers in the Region of Mumbaiwith Special Reference to Tata Docomo
Mangesh Kasbekar
 Vol 5, No 1 (2017), Pagination: 31-36
ABSTRACT |  PDF     Abstract Views: 252  |  PDF Views: 0
Exploring the Factors Affecting the Successful Implementation of Customer Relationship Management in Insurance Sector
Deepti Abrol
 Vol 5, No 1 (2017), Pagination: 37-44
ABSTRACT |  PDF     Abstract Views: 267  |  PDF Views: 0