Recent Issues in Changes of Global Brands into Domestic Brands

In Today's business, leaders face new challenges at every moment, especially in building brands. To borrow a word coined by Tom Friedman, "Glocalism" - a combination of globalism and localism. Like it or nor, LPG (Liberalization, Privatization and Globalization), is a fact of life. International trade is growing twice as fast as world production and overseas investment is growing more than twice as fast as trade. Globally active companies outperform their strict domestic counterparts both in sales growth and earnings. However, just as all politics are local, all business are in an increasingly interconnected age is local. There is no substitute for being there when it comes to understand and relating to key customers, suppliers and partners in different parts of the world. To put in another way, when it comes to dealing with other people, the fastest way of reaching a true meeting of the minds has been will always be through independency that can be named as "GLOCALIZATION".