Indian Journal of Marketing

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In this article we will be seeing the three most popular ads of the recent past which were being enjoyed by you and me - India Shining, The Hutch, and last but not the least Pulliraja. We know that these advertisements were successful&it would be interesting to know the secrets of their success.
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Abstract


In this article we will be seeing the three most popular ads of the recent past which were being enjoyed by you and me - India Shining, The Hutch, and last but not the least Pulliraja. We know that these advertisements were successful&it would be interesting to know the secrets of their success.