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Hospital Advertising: Myth or Reality?


Affiliations
1 Senior Lecturer, Durgapur Society of Management Science, Dr. Zakir Hussain Avenue, Hudco More, Bidhannagar, Durgapur, W.B, Pin – 713206, India
2 Assistant Professor, Department of Commerce, Raiganj University College, Raiganj, Uttardinajpur, West Bengal, India
     

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Hospital in the Indian scenario was a free service provided by the government. People received the service consistently through the traditional system, except in a few cases. As the sector is getting priority among the Indian people due to versatile reasons, hence, the business opportunity of the sector is also flourishing day by day. Unlike traditional businesses, today's hospitals are promoted as a business centre, which is accepted by the Indian society. Care for a patient is getting top priority. Hence, advertisements of hospitals are also changing their direction. The article explains today's need of hospital advertisement and its modern forms.

Keywords

Hospital Advertising, "IAM", Advertising Effectiveness, Traditional Advertising, Commercialisation.
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  • Hospital Advertising: Myth or Reality?

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Authors

Soumik Gangopadhyay
Senior Lecturer, Durgapur Society of Management Science, Dr. Zakir Hussain Avenue, Hudco More, Bidhannagar, Durgapur, W.B, Pin – 713206, India
Parimalendu Bandopadhyay
Assistant Professor, Department of Commerce, Raiganj University College, Raiganj, Uttardinajpur, West Bengal, India

Abstract


Hospital in the Indian scenario was a free service provided by the government. People received the service consistently through the traditional system, except in a few cases. As the sector is getting priority among the Indian people due to versatile reasons, hence, the business opportunity of the sector is also flourishing day by day. Unlike traditional businesses, today's hospitals are promoted as a business centre, which is accepted by the Indian society. Care for a patient is getting top priority. Hence, advertisements of hospitals are also changing their direction. The article explains today's need of hospital advertisement and its modern forms.

Keywords


Hospital Advertising, "IAM", Advertising Effectiveness, Traditional Advertising, Commercialisation.