Green Marketing: Theory, Practice, and Strategies

P. Kishore Kumar; Byram Anand

doi:10.17010/ijom/2013/v43/i1/34043

Green Marketing: Theory, Practice, and Strategies

Affiliations
1 Research Scholar (Part-Time), Pondicherry University, Karaikal Campus, Karaikal Puducherry-609605, India
2 Assistant Professor in Management, Department of Business Management, School of Management Studies, Pondicherry University, Karaikal Campus, Karaikal, Puducherry-609605, India

Drastic climatic changes and global warming at alarming levels are the important issues faced by mankind in today's world. The knowledge of green marketing is helpful for business organizations, consumers and government in addressing the above-mentioned problems. The present book review on "Green Marketing: Theory, Practice, and Strategies" is useful for academicians, consultants and businessmen. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment.

Book: Green Marketing: Theory, Practice, and Strategies
Author: Robert Dahlstrom
Publisher: CENGAGE Learning
Edition: First India Edition
ISBN: 9788131514597
Price: INR 250
Pages: 285
Binding: Paperback