Indian Journal of Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Factors Impeding Online Buying of Household Items in Bangalore City


Affiliations
1 Associate Professor, Institute of Management, Christ University, Bangalore, India
2 Director, Rajagiri Business School, Rajagiri Valley. P.O Kakkanad, Kochi-682039, Kerala, India
     

   Subscribe/Renew Journal


The tremendous growth of the Internet in India has fuelled the growth of e- commerce in the country. The retail business has been affected like all other businesses. This research paper attempted to study the factors responsible for impeding the online buying of household items by customers. The study was limited to Bangalore city only. The study was conducted during June 2013 and December 2014. The data was collected through questionnaires which were distributed among 500 respondents. Among these, 25 questionnaires were partially filled, and were not included as final responses; 280 completely filled questionnaires were utilized for this study. The non online respondents' profile and descriptive statistics were analyzed. Factor analysis was carried out to find the important factors involved in the non online buying decisions of customers. Some recommendations have been made on the strategies which online retailers can adopt to convert non - online buyers to online buyers of household items by addressing some of their concerns.

Keywords

Online Buying, Non Online Buying, Psychographics Factors, Demographic Factors, Technological Factors, Security Factors

Paper Submission Date : October 5, 2015 ; Paper sent back for Revision : December 7, 2015 ; Paper Acceptance Date : February 28, 2016

User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 251

PDF Views: 0




  • A Study on Factors Impeding Online Buying of Household Items in Bangalore City

Abstract Views: 251  |  PDF Views: 0

Authors

Padmanabh B.
Associate Professor, Institute of Management, Christ University, Bangalore, India
S. Jeevananda
Associate Professor, Institute of Management, Christ University, Bangalore, India
K. G. Jose
Director, Rajagiri Business School, Rajagiri Valley. P.O Kakkanad, Kochi-682039, Kerala, India

Abstract


The tremendous growth of the Internet in India has fuelled the growth of e- commerce in the country. The retail business has been affected like all other businesses. This research paper attempted to study the factors responsible for impeding the online buying of household items by customers. The study was limited to Bangalore city only. The study was conducted during June 2013 and December 2014. The data was collected through questionnaires which were distributed among 500 respondents. Among these, 25 questionnaires were partially filled, and were not included as final responses; 280 completely filled questionnaires were utilized for this study. The non online respondents' profile and descriptive statistics were analyzed. Factor analysis was carried out to find the important factors involved in the non online buying decisions of customers. Some recommendations have been made on the strategies which online retailers can adopt to convert non - online buyers to online buyers of household items by addressing some of their concerns.

Keywords


Online Buying, Non Online Buying, Psychographics Factors, Demographic Factors, Technological Factors, Security Factors

Paper Submission Date : October 5, 2015 ; Paper sent back for Revision : December 7, 2015 ; Paper Acceptance Date : February 28, 2016




DOI: https://doi.org/10.17010/ijom%2F2016%2Fv46%2Fi4%2F90526