Indian Journal of Marketing

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Industrial Marketing:Text and Cases


Affiliations
1 Head of Department - Training and Capacity Building, Xavier Institute of Development Action and Studies, Jabalpur - 482 021, Madhya Pradesh, India
     

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The present book review analyzed Francis Cherunilam's book : Industrial Marketing : Text and Cases. In this book, the author has made an attempt to highlight the concept and basics of industrial marketing. He has also tried to explain the concept of B2B marketing with case studies and relevant examples from the industry. The book is very lucid and easy to understand for beginners. It is very enriched with examples and case studies, which gives the students an easy and comfortable understanding of the topic.

Keywords

Industrial Marketing, Targeting, Segmentation, Positioning

Paper Submission Date : March 21, 2016 ; Paper sent back for Revision : May 9, 2016 ; Paper Acceptance Date : May 12 , 2016.

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  • Industrial Marketing:Text and Cases

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Authors

Namrata Vasudeo Jasrotia
Head of Department - Training and Capacity Building, Xavier Institute of Development Action and Studies, Jabalpur - 482 021, Madhya Pradesh, India

Abstract


The present book review analyzed Francis Cherunilam's book : Industrial Marketing : Text and Cases. In this book, the author has made an attempt to highlight the concept and basics of industrial marketing. He has also tried to explain the concept of B2B marketing with case studies and relevant examples from the industry. The book is very lucid and easy to understand for beginners. It is very enriched with examples and case studies, which gives the students an easy and comfortable understanding of the topic.

Keywords


Industrial Marketing, Targeting, Segmentation, Positioning

Paper Submission Date : March 21, 2016 ; Paper sent back for Revision : May 9, 2016 ; Paper Acceptance Date : May 12 , 2016.




DOI: https://doi.org/10.17010/ijom%2F2016%2Fv46%2Fi6%2F94849