Table of Contents
Vol 44, No 2 (2014)
Open Access
Subscription Access
Articles
| The Need for New Service Innovation in Halal Marketing | ||
| Sajal Kabiraj, R. C. Walke, Salman Yousaf | ||
| DOI:10.17010/ijom/2014/v44/i2/80442 , Vol 44, No 2 (2014), Pagination: 5-14 | ||
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| Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India | ||
| Saurabh Bhattacharya, Subhadip Roy | ||
| DOI:10.17010/ijom/2014/v44/i2/80443 , Vol 44, No 2 (2014), Pagination: 15-25 | ||
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| An Empirical Study on Political Communication in the Digital Age | ||
| Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh | ||
| DOI:10.17010/ijom/2014/v44/i2/80446 , Vol 44, No 2 (2014), Pagination: 26-36 | ||
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| Television Programmes on Fisheries and Aquaculture: A Descriptive Study | ||
| Amitava Ghosh, Arpita Sharma | ||
| DOI:10.17010/ijom/2014/v44/i2/80449 , Vol 44, No 2 (2014), Pagination: 37-42 | ||
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| Market Behaviour, Arrivals, and Price Behaviour of Cumin in Mandor Market of Jodhpur District, Rajasthan | ||
| Vinod Kumar Verma, Pradeep Kumar, R. C. Kumawat | ||
| DOI:10.17010/ijom/2014/v44/i2/80450 , Vol 44, No 2 (2014), Pagination: 43-52 | ||
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| Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study | ||
| Shalini Jha, Bharti Singh | ||
| DOI:10.17010/ijom/2014/v44/i2/80451 , Vol 44, No 2 (2014), Pagination: 53-59 | ||
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