Vol 44, No 2 (2014)

Table of Contents

Vol 44, No 2 (2014)

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Articles

The Need for New Service Innovation in Halal Marketing
Sajal Kabiraj, R. C. Walke, Salman Yousaf
DOI:10.17010/ijom/2014/v44/i2/80442 ,  Vol 44, No 2 (2014), Pagination: 5-14
ABSTRACT |  PDF     Abstract Views: 200  |  PDF Views: 0
Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India
Saurabh Bhattacharya, Subhadip Roy
DOI:10.17010/ijom/2014/v44/i2/80443 ,  Vol 44, No 2 (2014), Pagination: 15-25
ABSTRACT |  PDF     Abstract Views: 215  |  PDF Views: 0
An Empirical Study on Political Communication in the Digital Age
Vadiraj Jagannatharao Santekellur, A. P. Hosamani, Anand Singh
DOI:10.17010/ijom/2014/v44/i2/80446 ,  Vol 44, No 2 (2014), Pagination: 26-36
ABSTRACT |  PDF     Abstract Views: 216  |  PDF Views: 0
Television Programmes on Fisheries and Aquaculture: A Descriptive Study
Amitava Ghosh, Arpita Sharma
DOI:10.17010/ijom/2014/v44/i2/80449 ,  Vol 44, No 2 (2014), Pagination: 37-42
ABSTRACT |  PDF     Abstract Views: 214  |  PDF Views: 0
Market Behaviour, Arrivals, and Price Behaviour of Cumin in Mandor Market of Jodhpur District, Rajasthan
Vinod Kumar Verma, Pradeep Kumar, R. C. Kumawat
DOI:10.17010/ijom/2014/v44/i2/80450 ,  Vol 44, No 2 (2014), Pagination: 43-52
ABSTRACT |  PDF     Abstract Views: 217  |  PDF Views: 0
Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study
Shalini Jha, Bharti Singh
DOI:10.17010/ijom/2014/v44/i2/80451 ,  Vol 44, No 2 (2014), Pagination: 53-59
ABSTRACT |  PDF     Abstract Views: 211  |  PDF Views: 0